Marketing Your Townhouse
Three years ago it didn't take a lot of work to sell a home; a for sale sign, an ad in the paper, and a listing on MLS would often result in multiple offers (sometimes after the first showing). Real Estate has changed dramatically since then. Marketing has replaced Selling in the vocabulary and actions of today's top Realtors and Exposure is the key to success. What makes your property stand out will be its marketing plan and the work put into implementing that plan.
When you hire a Realtor you are hiring them to market your home and ensure it is seen by Buyers. Craig Rushton's Marketing plan is one of the most extensive and dynamic plans available to you. A few highlights are listed below, to get the full scope on what we do to sell your home contact us today for a marketing presentation designed around the unique needs of your Townhouse.
- Professional Photographs and Video Tours: Presentation is everything. As Realtors we are good at many things but not necessarily experts when it comes to photography. By hiring the best photographers your homes shows like it should and gets noticed.
- A Formidable Web Presence: It is reported that 85% of Buyers go online to look at Real Estate before ever calling a Realtor or stepping foot inside an Open House. When you hire Craig Rushton your home receives exposure on a network of websites including craigrushton.com and Century21.ca which instantly exposes your home on over 7400 national websites.
- In Print Advertising: Though increasingly becoming a thing of the past newspaper advertising is still a very important part in a marketing arsenal. In some areas (North Vancouver included) the Real Estate Weekly is a Buyers best friend and road map to Open Houses.
- Direct Mail Marketing: People are always interested in what's going on in their neighbourhood. By circulating "Just Listed" postcards to your neighbours Craig is able to create a buzz about your property.
- Email Marketing: The easiest, most affordable and most underused marketing available in Real Estate today. With a database of Buyers, Sellers and Realtors in the thousands spanning North America Craig is able to maximize the International Exposure your home receives. Our list was compiled through business card exchanges, website inquiries and information requests-not through buying a SPAM list.
- CENTURY 21: As the largest Real Estate company in the world CENTURY 21 has over 8400 offices worldwide and is a forerunner in both technology and referral management in the Real Estate industry. Since coming to Canada in the 1975 they have opened 427 offices representing all Canadian provinces and currently have over 7300 Canadian Realtors. CENTURY 21 is also has an exclusive relationship with Air Miles reward miles.
Shift Happens
Thinking of Selling?
Craig Rushton can give you up-to-date information on what's happening in the marketplace, as well as the price, financing, terms and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.
We will ensure your property is marketed well to maximize its exposure to other real estate agents and the public. We know when and where to market your property to generate the most interest and potential sales opportunities. When you do receive offers on your home, we will help you objectively evaluate every buyer's proposal without compromising your goals. Throughout the selling process, we are always available to address any questions or concerns you may have.
If you're thinking of selling your home in the next year, we can help you. Contact us to learn more about the services we provide.
Where do Buyers come from?
